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Parent Company - J.D. Power and Associates Established in 1968, J.D. Power and Associates is a global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behavior. Today, the firm’s services include industry-wide syndicated studies; proprietary (commissioned) tracking studies; media studies; forecasting; and training services, as well as business operations analyses, and consultancies on customer satisfaction trends. On April 1, 2005, J.D. Power and Associates became a business unit of The McGraw-Hill Companies. J.D. Power and Associates is best known for its work in the automotive industry. However, in recent years, the firm has expanded to serve a number of other industries including telecommunications, travel and hotels, marine, utilities, healthcare, homebuilder, consumer electronics and financial services. |
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