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2004 Consumer Acceptance of Alternative Powertrains Study
(published 1Q04)
This study offers vehicle manufacturers, automotive suppliers, regulators and the financial community detailed information from the consumer regarding clean diesel and hybrid-electric technologies and their future prospects.

Based on primary research interviews with over 7,000 consumers, the study includes analysis of the following:

  • Attitudes and Viewpoints on Economics, Technology, and the Environment
  • Expectations about Future Fuel Prices
  • Perceptions of Alternative Powertrain Technologies
  • Benefits and Concerns
  • Direct Comparisons of Attributes
  • Future Powertrain Intentions
  • Consideration of Clean Diesel and Hybrid-Electric
  • Rank of Gas, Clean Diesel, and Hybrid-Electric
  • Reasons for Rank
  • Responsiveness to Price

Deliverables:
  • Two hard copies the 725 page, Two Volume Report
  • Two CD-ROMs including all Text, Graphs, Charts and Databases
  • One Executive Presentation at Client Location
  • Monthly Global PowerTracker™ E-Newsletter
  • Two invitations to the J.D. Power Automotive Forecasting Spring and Fall Conferences
  • One-year Client Support
  • Study Data Delivered in Client's Preferred Format (CSV, Excel, SAS, Stata, mTab - default format)
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